In many ways, the ways in which a website becomes popular is similar to the ways in which a celebrity becomes famous. For instance, an actor becomes known to audiences by playing an memorable character or taking part in a successful movies. That success can propel the actor to other quality roles or films, thereby increasing his popularity. In the best-case scenario, the cycle repeats itself throughout his career. Granted, the actor will experience personal and professional dips along the way, but the trick is to make those dips relatively minor so that he can stay at or near the top.
Like good parts in popular movies for the actor, search engine optimization (also known as SEO) is the primary ingredient for a website’s success. SEO dictates the visibility of a website or web page in the organic search engine results pages (or SERPs). A website that appears at the top of the SERPs is more likely to maintain its popularity because such sites are often seen first by online users. In this analogy, websites that among the highest search engine rankings are like A-list celebrities, while those with the lowest rankings are the character actors who don’t receive the fame and financial success of their A-list brethren.
If you have a website that’s currently in character actor territory and you want it to achieve leading man status, you probably need to beef up your SEO efforts. Here are a few specific ways Networtech can help:
- Keyword Analysis: The best way for new users to find your site is by using the search terms they’re most likely to use. Networtech uses keyword algorithms to determine the words and phrases particular to your industry that will draw an online audience. Just as importantly, we use them intelligently so that your website develops web traffic in an organic and consistent manner.
- Link Building and Backlinking: Particularly if you’re creating a new website, link building can develop your site’s authority. Networtech knows not only how to distinguish between “good” and “bad” links, but to introduce inbound and outbound links that will draw a wider audience.
- Content Development: Content is king, as the saying goes. And yet quality copywriting remains a highly underrated aspect of good SEO–that is, except at Networtech. We provide unique, high-quality web copywriting and blog writing services that add value to your website.
- Social Media Marketing: Whether it’s pay-per-click (PPC) advertising or AdWords advertising, our search engine marketing efforts are second to none. Networtech is also skilled in the use of social media portals like Facebook, Twitter, Google+ and Instagram to promote our clients in a fun and effective way.
Our SEO methods and strategies extend beyond those mentioned above. At Networtech, we explore all possibilities to expand your audience organically and have your website reach the top of the SERPs. We don’t believe in cookie-cutter approaches to SEO, which is why we strive to work closely with our clients to deliver a brand message that’s in sync with their businesses. Get in touch with Networtech and let’s talk about how we can give your website that movie-star quality.